GeniCan is internationally patent pending and installs easily into your existing garbage can or recycle bin allowing you to add items to your grocery list automatically as you dispose of them.
GeniCan was invented to solve one simple problem: Forgetfulness as it relates to grocery shopping. We experienced this in two ways:
Repeatedly realizing our grocery list was at home while we were at the store, and Repeatedly forgetting to add items to our lists when we threw them away or recycled them.
The "ah ha!" moment came when GeniCan Co-Founder and Inventor Rob Griffin watched his son throw away a ketchup bottle. That was the beginning of GeniCan. You can read more about GeniCan's inception in this blog post.
GeniCan is led by Rob Griffin & David Pestka.